Essence, part of industry leader GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, YouTube, Subway, Bandai Namco, Fri:day and Discovery Communications. The agency is more than 1,800 people strong, manages over $4B in media spend and deploys campaigns in 106 markets via its global offices throughout North America, EMEA and APAC.

For our team in Düsseldorf we are looking for a

Media Activation Manager Programmatic (m/f/d)
 

About the role:

As a Programmatic Activation Manager at Essence you will be primarily responsible for managing programmatic display and video campaigns; ensuring on-going and timely optimization is delivered and constantly looking for opportunities to improve performance. You will be expected to build relationships with key media and technology partners in line with your client’s target audience. You will also be responsible for 1-2 junior team members, making spend forecasts, and creating and monitoring campaigns to deliver on agreed targets. Your focus will be on in-depth analysis, trend spotting, accurate execution and leading and developing a team.


Some of the things we'd like you to do:


Campaign Management

  • Put together media plans to achieve campaign Goals
  • Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs
  • Deliver in-depth analysis to understand performance beyond top line metrics
  • Manage the workload of yourself and junior team members to ensure all deadlines are met
  • Manage the development and coaching of junior team members C

Client/Stakeholder Management
  • Agree with the clients/internal stakeholders on targets and how best to achieve them
  • Provide spend forecasts and monitor campaigns
  • Ensure work is in sync with overall media campaigns and plans are in agreement with appropriate Associate Directors and Account Director

Media Skills
  • Have an in-depth knowledge of digital display, and working knowledge of other biddable platforms (video, social, search)
  • Help our clients realize the possibilities of using audience data in smart and meaningful ways
  • Keep up to date with the media industry and provide opinions and thought leadership to the rest of the agency
  • Develop and execute best in class campaigns across market-leading programmatic platforms and develop strong working relationships with key media and tech Partners
  • Contribute to the upkeep and evolution of programmatic best practices for your client and across the agency, through innovation and robust testing
  • Explore the expanding programmatic ecosystem across devices and Formats

A bit about yourself:

Required
  • Solid agency-side or client-side experience working across programmatic display or video. Direct experience of managing DSP activity yourself is a must
  • Experience working with media and tech partners; you should be able to critically assess partners and technology for consideration on your client's plans
  • Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
  • High attention to detail with an understanding of optimization levers across platforms

Desired
  • Experience with planning and running display campaigns on GDN or YouTube
  • Line management experience
  • Experience with Google Analytics (or similar) and Google Marketing Platform products
  • Involvement with running campaigns across multiple countries / languages
 

What you can expect from Essence:

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talents to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you an entrepreneurial environment and workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work with the most innovative advertisers in the world.
 
If you feel that you are the right person and meet the necessary requirements for the job, send us your meaningful application documents, motivation, curriculum vitae, salary expectations and earliest starting date. We are looking forward to receiving your application in English or German.

Verica Vukic
+49 211 9387 3053