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Ad Tech Implementation Manager (All)

This is what you move:
 

As an Ad Tech Implementation Manager, you will be responsible for overseeing and implementing the integration and optimisation of ad technology solutions for clients. You will work closely with internal teams and clients to ensure the successful implementation of various ad tech tools including GA4, GTM, Adobe Analytics and other tech stacks, building website tagging strategies and provide support in executing Dynamic creative optimisations (DCO).  Your role will involve acting as a technical expert, managing projects and providing training and support.Furthermore you will:
 

• Serve as the technical expert contact for internal agency teams (consultants, client service etc.) and clients regarding ad technology and analytics.
• Collaborate with internal teams to optimise adtech performance, identify and implement innovative ad tech solutions to enhance campaign performance 
• Work closely with relevant stakeholders (internal, clients, and external technology partners) to ensure smooth integration
•  Research offerings from various ad tech providers and advise consulting team on evaluating and testing new solutions.
• Stay informed about current market developments and advise customers on future – proof marketing technology, changes in digital tracking and privacy regulations.
• Manage and implement project plans to integrate different components of client’s technology stack
• Ensure accuracy and reliability of data collected through the various tagging and tracking implementations
• Proactively provide training and advice on ad tech topics internally and with clients
• Develop best practices documentation offering guidelines, recommendations and instructions for optimal use of the primary ad tech tools
• Evaluate and compare ad tech providers to determine which provider best meets the specific needs and goals as required by the business

 

The following qualities distinguish you:

• 2 plus years of professional experience, ideally in a digital media agency, in managing ad tech implementations including Adobe Analytics, GA4, GTM,  and other relevant technologies
•  Platform expertise within the Google Marketing Stack, Adobe Stack and other leading ad tech solutions, S2S, website and mobile app tracking implementation & tagging strategy
•  Ability to explain technical concepts to non-technical stakeholders
•  Up to date knowledge of market trends and developments in ad tech industry, primarily EU privacy rules and regulations
• Experience in project management and agile mindset and ability to manage multiple projects simultaneously
• Strong customer service orientation and ability to maintain relationships with internal and external stake holders
•  Basic knowledge of Javascript, SQL, HTML
• You have excellent English communication skills and bring an intermediate level of German skills

Good to have:

• Basic knowledge of Python or Big Query, Google Firebase
•  Familiarity with Google Cloud Platform, Amazon Web Services, etc.
•  Experience or knowledge on Adobe Experience Cloud tools
•  Experience with DMPs/CDPs, such as Adobe Audience Manager, or similar.
• Knowledge of programmatic DSPs and data/customer management platforms

Furthermore you are: #Communicative #TeamPlayer #Structured

Our favorite benefits

What we offer you:

REMOTE WORK
Your work adapts to your personal life circumstances! Take advantage of our hybrid model with 60% remote work and spend the rest of your week in our modern offices together with your team.
 
TIME IS PRECIOUS
We work 39 hours per week, which you also track in our system. If you do work some extra hours, you can take time off to compensate.
 
VACATION MODE ON
You receive 30 vacation days and one additional day on top of that. December 24th and 31st are also days off.
 
NO ONE IS BORN A MASTER
Do you want to continue your education? Then have a look at our diverse training opportunities.
 
LET'S PARTY
Experience unforgettable events with us - summer parties, Christmas celebrations, as well as many other highlights.
 
COLORFUL INSTEAD OF DULL
Be creative and unique in your own style. We value and promote individuality, whether it's a shirt, a hoodie, a blouse, or a baseball cap.
 
ROCKING BENEFITS
We want you to be happy and that´s why we offer you many great subsidies.
 

Who we are:

EssenceMediacom, GroupM's newest and largest agency, develops forward-looking marketing solutions for brands. Old models in media, creative, innovation and analytics are broken down by EssenceMediacom to unlock new business potential for advertisers and deliver holistically integrated media solutions.

Emerging from two pioneering agencies, we combine Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise. As part of WPP and GroupM, we have access to the most comprehensive data, the most reliable benchmarks and the most advanced solutions on the market.

Our "Breakthrough" claim is underpinned by our commitment to "continuous learning". We want to ensure that our employees realize their full potential. This is because we believe that by investing in the well-being, careers and skills of our employees, we are helping to drive the business success of our customers.
 
EssenceMediacom is one of the world's leading communications specialists with 10,000 employees in 120 locations in 96 markets and is responsible for a media volume of more than USD 21 billion (COMvergence, 2021). Its global client base includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont and Sony.